Blog Posts

Every law firm needs a website. In fact, by now almost every firm has one. As of 2025, roughly 94% of law firms have an online presence.*   With nearly 60,000 law firms in California alone, that’s a lot of competition. So how can your firm stand out? Strong branding.   Whether firms realize it or not, every piece of communication frames perception. Not just your website. All firm materials need to work together in a clear and consistent system to properly support your firm’s

I’m shuffling through the stack of business cards on my desk from last week’s networking event trying to remember the various conversations, who I spoke with and figure out which card goes with whom. One of the cards is nicely designed, one is beyond terrible (printed on the thinnest paper imaginable), while the others blur together like snowflakes.   As a brand designer, I’ve developed countless logos and accompanying business cards. While this tends to make me a bit jaded,